Tuesday, April 5, 2011

EGO: Go Multi rebrands








Our humble apologies. A gremlin prevented the Twitter link from working in yesterday's EGO.

Welcome to EGO, Go Multi's fortnightly electronic newsletter.

We hope none of you fell for our beefy April Fools joke on Friday. Why would we sell Go Multi to a Texan cattle tycoon? What isn't a joke is the fact that we really are rebranding, starting with our May/June issue. The bold new logo is to mark Go Multi magazine's seventh year in existence. The new design puts strong emphasis on the 'Go' call to action of our name. The simple but powerful 'play' icon in the 'o' reflects the dynamic world of multisport, with nine distinct endurance sports.

SA's richest multisport Series:
The next round of the R300,000 Momentum Health i-Flex National Duathlon Series is taking place next Sunday at the Zevenwacht Estate on the Stellenbosch Wine Route. Most of South Africa's leading duathletes have confirmed they will race on Sunday 17 April. This is an offroad round and in this mountain biking paradise, expect some challenging climbs and descents. We hope to see you there.

Bookazine: We have unfortunately been delayed in publishing South Africa's first Beginner's Guide to Triathlon bookazine. It will be on shelves on Monday, 16 May.

Website:
Site maintenance downtime: Go Multi's site www.gomulti.co.za will be offline for maintenance today from 3:30am-5:30am (Thursday 7 April).

Virgin Active's product and training manager Fran Venter has been diagnosed with brain, liver and lung cancer. This isn't stopping her from running the Virgin London Marathon for the Ma’Afika Tikkun Charity. Follow Fran's progress with her blog on www.gomulti.co.za every two days.

News:
South Africans have a top new triathlon to look forward to later this year, Challenge Cape Town. The iron-distance race (226km) is part of the Challenge Family series that features 13 races across three continents, including the world’s largest iron distance triathlon, Challenge Roth in Germany.

Burry Stander has become the first South African to win the grueling Absa Cape Epic 707km staged MTB race in the Western Cape. He along with teammate Christoph Sauser of Switzerland competed under the 36ONE Songo Specialized name and dominated the race.
 
Next cover:
Thanks to Ergomax Sports Models for collaborating with our next issue's cover shoot. A brilliant image to accompany our new branding and cover look.


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